About
Africa PMC (APMC) is a Euro–African consulting and research firm rooted in African realities and connected to global networks.
We work across public, private, and third-sector ecosystems, combining contextual intelligence, strategic insight, and long-term partnerships. We focus on strategic partnerships that support engagement and collaboration across Africa, Europe, and other regions.
Our identity is defined by a network of senior professionals present in various countries in Africa and beyond, covering different sectors. This gives us cross-sector agility and the ability to translate between institutional agendas, market opportunities, and community perspectives.
We work alongside companies, institutions, and communities to co-create opportunities in high-growth markets such as Rwanda, Uganda, Kenya, Tanzania, Morocco, Mozambique, and several others, combining local knowledge with global reach.
Our Values
Trust & Reciprocity
- Relationships based on transparency, mutual respect, and shared responsibility.
- Manage institutional relationships where it counts.
- Future-proof strategies: built to scale for a long term vision.
Collaboration
- One point of contact, total local insight.
- Side by side with businesses, institutions, and communities to design aligned solutions.
- From idea to execution—given most things take time.
Sustainability
- We build inclusive models that benefit local communities.
- We create resilient businesses with long-term value.
- We are committed to environmental stewardship.